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AVP Digital Marketing

2 months ago

Alpharetta, United States The Judge Group Full time

Our client is seeking an AVP for their Digital Marketing group in the Alpharetta, GA., area. It is a Full time position with 3 days a week onsite.

Position Overview: The AVP-Digital Marketing is responsible for devising and executing an effective digital strategy to enhance customer engagement and drive revenue growth.


Key Responsibilities:

Strategic Marketing (70%)

  • Managing PPC and e-mail marketing teams.
  • Create and manage comprehensive digital programs that enhance the digital customer experience while aligning with brand and demand generation objectives.
  • Develop and implement a cohesive marketing strategy for internet platforms and an SEO plan across all web properties.
  • Establish both short- and long-term digital strategies and roadmaps to transform digital marketing and conversion capabilities.
  • Lead the strategy and performance of all organic and paid demand generation activities across digital platforms.
  • Drive the digital strategy within marketing and web development teams in alignment with corporate goals.
  • Define and manage the marketing infrastructure and customization of the marketing automation platform, including business rules and reporting.
  • Define and measure digital marketing KPIs to assess performance relative to competitors.
  • Own and manage digital marketing strategies, including goals, campaigns, and budgets.


Team Management (30%)

  • Define and manage team performance while ensuring accountability within the Digital Marketing Team.
  • Build, lead, mentor, and motivate team members to achieve high performance.
  • Provide strategic oversight and direction for campaign development to maximize sales and lead generation.
  • Share thought leadership and best practices in digital marketing.
  • Participate in meetings as required and maintain positive business relations with management and staff.


Nice to have:

  • B2C
  • Healthcare
  • Salesforce Marketing Cloud
  • CX (customer experience)


Qualifications:

  • Bachelor’s degree in Marketing or a related field.
  • 10+ years of experience in a senior marketing role or related field, including management/supervisory experience.
  • Proven experience with marketing automation, SEO, paid search, paid social, and multi-channel campaigns.
  • Relevant certifications in digital marketing are a plus.