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Senior Marketing Strategist
2 weeks ago
At Joseph Michaels International, we are seeking an experienced Marketing Program Manager to lead our marketing communications plans for all products and services in the North American market.
About UsJoseph Michaels International is a leading company in the industry, known for its innovative approach to marketing and customer engagement. Our team is passionate about delivering exceptional results and building strong relationships with our clients.
Job SummaryThe Marketing Program Manager will be responsible for developing and executing comprehensive marketing strategies to support our Demand Generation goals and strengthen our brand presence in the market. This includes overseeing the execution of communication materials, trade media activities, and events, as well as leading trade public relations and advertising efforts.
Key Responsibilities
- Products and Services Commercialization:
Develop marketing communications strategies and plans, in conjunction with Marketing Product Management, designed to meet revenue goals and support new product launches. Includes segmentation, value propositions, value-selling, other content, and campaign actions to engage targeted segments. - Content Management:
Develop a functional content calendar ensuring cross-functional contribution to educational content and providing required content for Demand Generation campaigns. - Trade Public Relations, Advertising, and Events:
Develop relationships with trade associations and trade press in order to deliver effective media relations programs.
Qualifications
- 5+ years progressive marketing experience in a business-to-business environment, or the equivalent
- Project Management skills, PMP preferred
- Experience in building brand and marketing strategies
- Knowledge of media landscape (trade advertising, public relations, web tools, and event marketing)
- Experience in creating integrated marketing communication plans, advertising messages, and promotional materials
- Strong negotiation and influencing skills
- MBA preferred, BA or BS acceptable
- Ability to travel - estimate 20%
About Our CompanyAll your information will be kept confidential according to EEO guidelines.