Senior Solutions Architect

3 hours ago

Alpharetta, United States Verizon Full time
About the Role

We are seeking a highly skilled Senior Solutions Architect to join our Verizon Consumer Group (VCG) Marketing Personalization team. As a key member of our team, you will be responsible for driving continuous innovation in our marketing communications platforms.

Key Responsibilities
  • Lead the creation of business and technology requirements, and establish prioritization for the development and enhancement of communication platform capabilities.
  • Participate in solution development through coding applications, scripting automation processes, and configuration of third-party platforms.
  • Drive personalization of marketing campaigns by leveraging audience management platforms, AI, ML, modeling, and real-time decisioning.
  • Conceptualize, design, develop, and implement solutions for complex systems/programs independently across communications and marketing technologies.
  • Create and execute test plans to ensure datasets and applications meet business needs.
  • Partner with IT and business teams to develop custom solutions that leverage Verizon's Martech stack and core infrastructure to deliver highly personalized customer communications.
  • Define and manage cross-platform integration points and associated processes.
  • Integrate 3rd party and in-house testing & optimization solutions with the current Martech stack to facilitate champion/challenger and multivariate testing.
  • Ensure solutions produce measurable results that align to business priorities and KPIs.
Requirements
  • 6+ years of relevant experience in developing marketing technology solutions using Adobe Experience Cloud products.
  • Technical expertise in programming languages (Java, JavaScript, Python, or.NET).
  • Experience with SQL, ETL, and data transformations.
  • Experience in leveraging real-time events to trigger personalized customer journeys.
  • Experience in architecting API-based workflows that integrate enterprise tech stacks.
Preferred Qualifications
  • Bachelor's degree in Marketing, Computer Science, Information Design, Management Information Systems, or a related IT or technology field.
  • MBA or other Master's degree.
  • Experience with solution design, development, and technical consulting through collaboration between business and IT teams.
  • Knowledge of campaign performance analysis to drive continuous improvement.
  • High degree of independence and resourcefulness - ability to balance multiple projects, prioritize responsibilities, and meet deliverable dates independently.
  • Experience with HTML and CSS implementation for emails.
  • Knowledge of encryption, data security, and customer privacy regulations.
  • Experience with lifecycle and/or customer-facing marketing programs.
About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

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