Digital Media Strategist

2 weeks ago


Miami, United States Outsmart Labs Full time
Job Title: Digital Media Buyer

We are seeking a highly skilled Digital Media Buyer to join our team at Outsmart Labs in downtown Miami. As a Digital Media Buyer, you will be responsible for developing and executing paid social media campaigns across various channels, including Facebook, Instagram, TikTok, and Google Ads.

Responsibilities:
  • Develop and implement social media paid campaigns across different channels, ensuring positive ROAs and high-quality ad creative.
  • Stay up-to-date with the latest changes in Meta's ad ecosystem, including ad auction, ad formats, campaign objectives, and bid strategies.
  • Manage the creation of paid ads assets to support campaigns, including messaging, creative, audience, and frequency testing.
  • Develop a data-driven testing roadmap to determine the highest-performing creative and ad copy.
  • Create detailed plans for ads strategy and creative to acquire qualified traffic and convert it through a well-thought conversion funnel.
  • Coordinate overall account level success, including performance tracking, KPIs, internal workflow, and deadlines.
  • Participate in client meetings and build client trust to develop long-term relationships.
  • Create and deliver client reports, analyze strengths and weaknesses, and debrief internal teams to adjust strategy when necessary.
  • Implement processes to maximize productivity levels and efficiency.
Qualifications:
  • 2+ years of experience in designing and executing paid social media ads strategies through Meta, LinkedIn, TikTok, and Google Ads, with a proven track record of results.
  • 2+ years of experience running multiple Facebook Business Manager Ad accounts with high daily spend volume.
  • 2+ years of experience with Conversion Landing Page Creation and ROAS optimization.
  • 1+ year of experience in Shopify management and automation.
  • 1+ year of experience in understanding and working with various types of funnels, including e-book funnels, giveaway funnels, webinar funnels, challenge funnels, self-liquidating offer funnels, high-ticket sales funnels, eCommerce ads & funnels, and other visibility and brand awareness marketing for people in the digital marketing space.
  • Ability to work in a dynamic team environment.
  • Endless creativity, enthusiasm, and the impatient desire to blow people's minds.
  • Written and verbal skills that render everyone around you lost in an admiring gaze.

We are a full-time position based in downtown Miami. If you are a creative thinker with a passion for digital marketing, we encourage you to apply.



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