Vice President of Brand Marketing Leadership

1 week ago


Arizona City, Arizona, United States P.F. Chang's Full time
Job Title: Vice President of Brand Marketing

P.F. Chang's is seeking a seasoned marketing leader to drive the strategic direction and execution of all brand marketing initiatives. As Vice President of Brand Marketing, you will be responsible for developing and implementing brand strategies aligned with company goals, targeting both short- and long-term growth.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns to boost brand awareness, customer acquisition, and retention.
  • Define and refine brand positioning for consistent messaging across all channels.
  • Design and oversee social media strategy to enhance brand presence and drive traffic.
  • Plan and optimize multi-channel marketing campaigns across digital, social media, PR, and traditional outlets.
  • Lead initiatives to improve customer experience and align it with brand promises.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Proven experience (8+ years) in brand marketing leadership roles within the restaurant or hospitality industry.
  • Strong understanding of consumer behavior, market dynamics, and industry trends.
  • Demonstrated success in developing and executing integrated marketing campaigns that drive brand growth and engagement.
  • Exceptional leadership, communication, and interpersonal skills.
Benefits:
  • Medical, dental, and vision plans.
  • 20 days annually for sick/personal time.
  • 11 company holidays plus 2 floating holidays.
  • Retirement Savings Plan with company matching contribution.
  • Meal Perks.

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