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Chief Growth Officer

2 months ago

Denver, Colorado, United States Naked Wines Full time

Our Mission:

Naked Wines is transforming the wine sector by providing upfront support to independent winemakers, delivering exclusive wines at unparalleled prices, and cultivating a dynamic community of wine lovers. We are seeking a skilled Chief Growth Officer to join our organization and contribute to our ongoing expansion.

Your Role:

As the Chief Growth Officer, you will be tasked with refining and implementing our commercial strategy, emphasizing the development of Earned, Owned, and Paid channels. You will work alongside our global team to enhance our brand visibility and manage the Marketing and New Business teams in the US.

Key Duties:

  • Channel Strategy Development: Spearhead the strategy for Earned, Owned, and Paid media channels, ensuring unified messaging and brand integrity.
  • Brand Evolution: Collaborate on positioning the brand within a premium market, utilizing storytelling to forge emotional connections with our audience.
  • Analytical Optimization: Leverage data analytics to enhance channel performance and return on investment through a test-and-learn approach.
  • Team Collaboration: Promote teamwork across various departments to align with the overarching commercial strategy.
  • Creative Campaign Execution: Develop and implement marketing initiatives across EOP channels to achieve business goals.
  • Stakeholder Relationships: Cultivate connections with key stakeholders to enhance our brand's visibility in the premium market segment.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline
  • At least 8 years of experience in leadership roles within sales and marketing
  • Experience in direct-to-consumer and luxury product sectors is preferred
  • Demonstrated success in formulating strategies across EOP channels
  • Strong analytical skills and proficiency in storytelling
  • A passion for challenging conventional market dynamics

Perks:

  • Competitive salary and performance bonuses
  • Comprehensive Health, Dental, and Vision Insurance
  • Paid holidays and retirement savings plan
  • Wine benefits, Gym contributions, and Personal Development opportunities
  • Company Share Program

We embrace diversity and authenticity, and we invite you to be part of our exciting growth journey at Naked Wines.