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Content Analytics Lead

2 months ago

New York, New York, United States the NBA Full time

About the Role

The National Basketball Association (NBA) is a global sports and media organization with a mission to inspire and connect people everywhere through the power of basketball. As a key member of our team, you will play a critical role in driving the success of our digital content strategy.

Key Responsibilities

  • Conduct in-depth research and analysis of our digital content performance, with a focus on our direct-to-consumer (DTC) platforms, including the NBA App, NBA TV, and connected devices.
  • Develop and manage daily, weekly, and ad-hoc reporting of content performance across our DTC assets, providing actionable insights to inform content publishing decisions.
  • Collaborate with content publishing teams to identify key trends and opportunities, and develop data-driven strategies to optimize content performance across our digital platforms.
  • Develop and maintain statistical models and data-based frameworks to measure the impact of non-live game content on acquisition and retention within our DTC products.
  • Partner with data strategy teams to develop automated content performance dashboards within Tableau and Power BI.

Requirements

  • Bachelor's degree or related field.
  • 2-5 years of experience in an analytical, research, or content marketing analytics role, with a focus on web/app/DTC platforms.
  • Strong experience with data visualization platforms such as Tableau, Mode, Power BI, or Looker.
  • Experience with ETL/ELT processes and tooling like DBT.
  • Experience with Python/R is a plus.
  • Experience utilizing Jira & Confluence to track ongoing tickets/work and document processes.

Preferred Qualifications

  • Strong data manipulation and modeling skills in SQL to perform queries, pull data, and automate processes from our data warehouse (Snowflake).
  • Knowledge of and experience with digital analytics platforms such as Amplitude or comparable event-based tools (Google Analytics, etc).
  • Knowledge of and passion for the ever-changing DTC media landscape.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with a major international presence. Our digital assets include NBA TV, the NBA App, and NBA League Pass. We have created one of the largest social media communities in the world, with over 2.1 billion likes and followers globally across all league, team, and player platforms. Through our social responsibility platform, NBA Cares, we address important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.