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Sales Associate III
2 months ago
Job Summary
The Sales Associate role is a vital part of the store's overall success and efficiency. As a representative of Coach, a global fashion house, you will be responsible for upholding the company's Service and Selling Models, creating a positive first impression, building ongoing customer relationships through a personalized experience, and leaving a lasting impression.
Key Responsibilities
- Understand organizational objectives and make decisions that align with Company priorities.
- Take ownership and be committed to delivering results, while remaining actively aware of personal and store metrics.
- Create short- and long-term strategies to achieve personal metrics and performance goals.
- Take ownership of personal survey results and create plans to improve and overcome areas of opportunity.
- Represent Coach as a brand ambassador.
- Demonstrate Coach's Selling and Service expectations at all times.
- Understand changes in local market with potential impact on business performance and support the execution of local sales strategies and tactics.
- Drive business through sales strategies, clienteling, sourcing new customers, and maintaining ongoing productive relationships with customers.
- Create positive impressions with customers by bringing the best self to work through attire consistent with Coach's Guide to Style.
- Build credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
- Provide in-depth product knowledge, including features, benefits, current offerings, and overall product value.
- Remain aware and clearly able to communicate current pricing and promotional strategy to customers.
- Discuss product features and build the sale by leveraging cross-selling skills and abilities.
- Cross-sell and encourage beneficial product add-ons that relate to the customer's shopping needs.
- Sensitive to customers' needs and tailor the approach by reading cues.
- Attend to the unique and individual shopping needs of each customer.
- Work with multiple customers simultaneously and break away as appropriate.
- Follow up with customers consistently and genuinely to influence/close the sale.
- Flex personal selling techniques to contribute to overall store financial results.
- Build lasting and loyal relationships with customers.
- Leverage Coach's tools and technology to support relationship building and clienteling efforts.
- Create enthusiasm and positivity for a shared vision and mission.
- Promote and endorse a team selling environment.
- Foster an environment of teamwork, trust, and collaboration with internal and external customers.
- Remain solution-oriented; be adaptable and flexible to changing business and store needs.
- Welcome feedback and adapt behaviors as appropriate.
- Maintain a calm and professional demeanor at all times.
Operations
- Ensure all daily tasks are completed without negatively impacting service or Coach standards.
- Complete daily operational tasks, including maintaining store (sales floor and backroom), cash wrap, and visual merchandising to Coach standards consistently and in a timely manner.
- Maintain a clean and tidy selling floor at all times.
- Adhere to all applicable retail policies and procedures, including POS, Operations, and Asset Protection procedures.
- Replenish inventory on the sales floor as needed.
Competencies
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and 'actionable' positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future-oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.