Product Director

7 days ago


New York, New York, United States API Heat Transfer Full time
Product Manager

API Heat Transfer is seeking a dynamic and results-driven Product Manager to lead our marketing and product development strategies. As a key member of our leadership team, you will play a pivotal role in driving our company's growth and success by overseeing the development and execution of marketing initiatives and ensuring our product portfolio remains competitive and innovative.

Key Responsibilities:
  • Strategic Planning: Develop and execute comprehensive marketing and product management strategies that align with the company's overall goals and objectives.
  • Product Portfolio Management: Oversee the entire product lifecycle, develop and maintain roadmaps, gather and prioritize product and customer requirements, define the product vision, develop and implement channel strategies, and work collaboratively to deliver an end-user driven innovative product portfolio from ideation to launch to retirement.
  • Subject Matter Expert: The Product Manager is expected to become the market expert within the business, responsible for market research, identifying trends, understanding the customer's current and future requirements (VOC), and the competitive environment to inform product and marketing strategies.
  • Hub and Spoke Collaboration and Leadership: Collaborate closely with cross-functional teams, including Sales, Engineering, Project Management, Procurement, and Operations, to ensure alignment and successful execution of marketing and product initiatives. Build and lead a high-performing team, providing mentorship, guidance, and fostering a culture of innovation and accountability across all departments.
  • Gross Margin Responsibilities: Monitor and manage product pricing, cost structures, and gross margins to ensure profitability targets are met. Implement pricing strategies and cost optimization initiatives to maximize gross margin.
  • Digital Marketing Strategy: Collaborate with API Sr. Marketing Strategist to develop and execute a robust digital marketing strategy, including WEB, SEO, social media, email marketing, and content marketing, to increase Basco Schmidt visibility and drive online engagement.
  • Digital Tools: Align, steer, and where appropriate administer digital tools for product selection, quoting, CRM, etc.
  • Marketing Campaigns: Develop and execute multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement. Monitor and analyze the effectiveness of marketing campaigns, sales leads, and product performance, making data-driven decisions for continuous improvement.
  • Budget Management: Manage the marketing and product management budget effectively, ensuring the allocation of resources aligns with strategic priorities.
  • Stakeholder Communication: Regularly communicate marketing and product development updates, strategies, and results to executive leadership and other stakeholders.
  • Project Management of New Products: Champion approved plans following the NPI process.
  • Sales Tools and Training Courses: Create tools and training to educate and train internal and external sales teams to enable them to successfully position our products.

What You Bring:

  • Bachelor's degree in business, marketing, engineering, or related field required; MBA a plus.
  • 3 plus years of experience in product management including marketing, innovation, and strategy.
  • Experience in B2B environment.
  • Excellent multi-tasking, project management, and prioritization skills a must.
  • Excellent communication and presentation skills (oral and written).
  • Ability to translate data into actionable insights, strong analytical skills, and passion for knowing the business cold.
  • Strong personal presence and experience influencing internal and external partners.
  • Heat Exchanger industry experience a plus.
  • Excellent working knowledge of PC applications including Excel, Power Point, Word, and Microsoft Project.
  • Creative thinker and problem solver with a passion for brand strategy.
  • Ability to develop and cultivate relationships.
  • Travel +/- 15%.

Required Competencies:

  • Accountability.
  • Collaboration & Teamwork.
  • Strategic Agility.
  • Learning Agility.
  • Business and Financial Acumen.
  • Drive for Results.
  • Customer Focus.

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