Global Public Relations Manager
3 weeks ago
Job Summary:
We are seeking a highly skilled Global Public Relations Manager to join our Marketing team at TUMI. As a key member of our team, you will be responsible for setting global strategies and directives for public relations and social media, as well as executing these plans within the North America region.
Key Responsibilities:
* Develop and implement global public relations and social media strategies to support 360 integrated marketing campaigns
* Lead the North America PR agency and develop all necessary PR strategy and asset needs to support global and regional efforts
* Craft, curate, publish, and manage social media accounts for the brand, including management of the master global social calendar
* Oversee content mapping and diversification to ensure content is relevant for the total social platform ecosystem
* Research, establish, and maintain relationships with key press, influencers, content creators, talent, and agents
Requirements:
* Bachelor's Degree with 5+ years of relevant experience in public relations, social media, and talent/influencer management
* Global experience partnering closely with global teams driving PR and Social strategies
* Keen understanding of 360 marketing strategies, industry trends, and social best practices
* Deep familiarity with social media, including audiences, platforms, best practices, creators, and measurement/tracking
What We Offer:
* Competitive salary and comprehensive benefits program
* Opportunity to work with a dynamic and entrepreneurial team
* Professional training and development initiatives
Why TUMI:
At TUMI, we value innovation, sustainability, and diversity and inclusion. We are committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
Language: English
Location: New York office
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