Ecommerce Marketing Strategist

About Us

Amber Interiors Inc, a home and lifestyle store founded by interior designer Amber Lewis and her partner Mike, inspires everyday living through design and community.

Marketing Manager Job Description

In this role, you will play a key part in developing integrated marketing strategies that support our ecommerce and retail presence for Shoppe Amber Interiors. This position requires creativity, analytical skills, and expertise in digital marketing and retail trends. You will collaborate with cross-functional teams to increase brand awareness, drive traffic, boost conversions, and maintain consistent messaging across all touchpoints.

Digital Marketing & Strategic Planning

• Develop data-driven marketing strategies aligning with the company's growth objectives across e-commerce and retail channels, ensuring consistent brand messaging across platforms.
• Plan and execute marketing campaigns across multiple channels (digital, print, social media, email, SMS) alongside the Marketing Coordinator and Social Media Manager, managing the marketing calendar across all touchpoints.
• Lead go-to-market strategies for new product launches, coordinating a holistic approach that maximizes brand impact and consumer engagement.
• Develop and plan retail marketing strategies in alignment with the overarching marketing calendar.
• Manage affiliate marketing programs to expand reach and drive sales.
• Lead market research efforts to understand customer needs, market trends, and competitor strategies.

Customer Acquisition

• Develop and execute strategies to acquire new customers across multiple channels, including digital advertising, SEO, content marketing, social media, and partnerships.
• Identify, test, and scale high-performing customer acquisition tactics to maximize ROI, targeting key audience segments to drive lead generation, conversions, and new customer sign-ups.

Customer Retention

• Develop and implement strategies to improve customer retention, engagement, and lifetime value with personalized communication strategies (e.g., email, SMS, sign up units) to keep customers engaged and satisfied.
• Leverage data and customer insights to design and optimize retention initiatives, such as loyalty programs, email automation campaigns, and personalized offers.

Analytics & Reporting

• Monitor and analyze key marketing metrics (ROI, customer acquisition cost, lifetime value, traffic, conversion rates) to evaluate campaign effectiveness, using insights to optimize future strategies and make data-driven recommendations.
• Provide regular reports on the status of marketing campaigns and their impact on business outcomes.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 5 years of experience in marketing, ideally with a focus on e-commerce, retail, or consumer goods.
• Proven experience with digital marketing, including social media, SEO, SEM, email marketing, and paid advertising.

Benefits

• PPO & HMO Medical Options
• Vision & Dental Options
• 401K with company match (after 1 year of employment)
• PTO, Sick Time, Wellness Time, Floating Holidays, and Paid Volunteer Time
• Bereavement, Jury Duty, and Voting Time (as needed)
• 40% off at Shoppe Amber Interiors (online & retail)
• Voluntary employee benefits
• Employee Assistance Program

With your expertise, you will help drive business success and contribute to an inspiring work environment. The estimated salary for this role is $110,000 - $130,000 per year, based on location and experience. We look forward to welcoming you to our team.

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