Strategic Marketing Leader
2 months ago
About the Role:
Huntington National Bank is seeking a highly skilled Strategic Marketing Leader to lead strategy and execution for our strategic business initiatives. As a key member of our marketing team, you will develop and execute marketing plans to drive business growth through new programs that meet business needs and impact multiple lines of business.
Key Responsibilities:
- Lead cross-functional teams to understand business goals, build marketing plans to achieve those goals, implement plans, and measure and scale.
- Develop and execute marketing strategies to drive business results and build brand awareness.
- Build the go-to-market approach to ensure seamless customer experiences.
- Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
- Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.
- Develop business cases for new marketing strategies to include testing and financial return.
- Execute plans through the marketing process across paid and owned channels.
- Deliver programs on time and on budget.
Requirements:
- Bachelor's Degree in Marketing or related field.
- 5 years of relevant marketing experience.
- Experience building marketing plans from scratch, leading teams toward a common goal, partnering with a data and analytics team to understand the return on marketing investment, driving business results, working with and presenting to senior leaders, and successfully executing projects in a complex environment.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive compensation and benefits package.
About Us:
Huntington National Bank is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.
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