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Pre-Owned Vehicle Procurement Coordinator
2 months ago
Company Overview
Sonic Automotive, a leading automotive retailer, is seeking a highly motivated and experienced Service Lane Appraiser to join our team. As a Service Lane Appraiser, you will play a critical role in executing a process that involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles for resale.
Key Responsibilities
- Interface with current used vehicle owners from multiple sources to purchase their vehicles, utilizing market data and industry trends to make informed decisions.
- Understand and analyze market trends and changes in the geographic market to optimize vehicle purchasing strategies.
- Provide guidance and support to dealership Sales Associates on purchasing used vehicles, ensuring a seamless customer experience.
- Appraise used vehicles to determine their value and make recommendations for purchase.
- Attend daily Trade Walks to identify potential vehicle opportunities.
- Stay up-to-date on federal, state, and local laws governing retail automotive sales to ensure compliance.
- Establish and meet personal income goals, consistent with dealership standards of productivity, and develop strategies to achieve them.
- Attend product and sales training courses to enhance knowledge and skills.
- Explain depreciation and equity values to customers, providing a clear understanding of the vehicle's worth.
- Introduce customers to sales department personnel to sell them a new vehicle after purchasing their existing vehicle.
- Maintain an owner follow-up system to encourage repeat and referral business, contributing to guest satisfaction.
- Maintain a prospect development system to schedule appointments for vehicle appraisals and purchases.
- Attend sales meetings to stay informed and aligned with dealership goals.
- Maintain a safe work environment and professional appearance.
- Ensure guest satisfaction is a top priority, guaranteeing a positive experience for all customers.
- Attend Sonic meetings as requested and maintain a follow-up system to ensure project completion.
- Report to Supervisor on objectives, planned activities, reviews, and analyses.
- Interact positively with colleagues and guests, promoting a positive influence on associate and guest morale.
Qualifications
- High level of customer service is required.
- Ability to read and comprehend instructions and information.
- Excellent communication skills.
- Ability to meet company's production and quality standards.
- Outstanding computer skills required.
- Previous dealership, selling, or marketing experience preferred.
- All applicants must be authorized to work in the USA.
- All applicants must perform duties and responsibilities in a safe manner.
- All applicants must be able to demonstrate ability to pass pre-employment testing, including background checks, MVR, drug test, credit report, and valid driver license.