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Digital Marketing Account Manager

2 months ago

Wakefield, Massachusetts, United States C-4 Analytics Full time
Job Description

About C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. We are committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service.

Job Summary

We are seeking a highly motivated and experienced Digital Marketing Account Manager to join our team. As a Digital Marketing Account Manager, you will be responsible for managing all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting. You will be the main, daily point of contact for your portfolio of clients and will work closely with our solutions teams to ensure success.

Key Responsibilities

  • Manage all aspects of marketing campaigns, including paid search, website maintenance, social media and online reputation.
  • Work with cross-functional teams to ensure success.
  • Use Google Analytics and Google Ads to review clients' web traffic, pitch strategic campaigns and report on progress.
  • Work with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy.
  • Work with third parties such as a web provider platform to make sure our strategies are carried out; follow up and escalate if something does not get done in a timely manner.
  • Create client-facing monthly reports on all aspects of C-4 Analytics campaigns.
  • Run weekly meetings to update clients on cumulative progress.
  • Ensure that all external assets are compliant and approved by the client.
  • Manage all tasks in JIRA from creation to close in a timely manner.
  • Travel as needed (less than 25%) - all domestic.

Requirements

  • 1-plus years of Digital Marketing, Account Management or direct Client-Facing experience.
  • Bachelor's Degree in Business, Marketing, Communications, a related degree or equivalent relevant industry experience.
  • All different levels of technical digital acumen are welcomed (and encouraged) to apply.
  • Strong presentation skills –ability to demonstrate value to clients and serve as a trusted digital advisor.
  • Excellent written and verbal communication skills – ability to write professional emails to clients and third parties.
  • Demonstrated time management and project management skills.
  • A positive attitude that resonates throughout your team and the company.
  • Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products.

Nice-to-Haves

  • 2-plus years' experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services.
  • Google Analytics & Ads Certifications.
  • Experience using a project management tool, preferably JIRA.
  • Experience working with or in the automotive industry.