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Lead Customer Analytics Engineer

2 months ago

Plano, Texas, United States Insight Global Full time

Position Overview:

Our client is seeking a Senior Customer Analytics Engineer to join their analytics team. This role offers a hybrid work environment, requiring presence on-site a couple of days each week.

Key Qualifications:

  • Over 7 years of experience in customer analytics and reporting.
  • Proficient in developing customer data dashboards using Tableau.
  • Familiarity with CRM systems, loyalty initiatives, and customer data platforms.
  • Strong skills in SQL and Python programming.
  • Experience in creating processes, enhancing efficiencies, and automating reporting and analytics tasks.

Preferred Skills:

  • Experience with Google Analytics 4 (GA4).

Daily Responsibilities:

In this role, you will support various customer data reporting initiatives linked to CRM and loyalty programs. You will manage multiple ongoing projects, utilizing Tableau to create new dashboards that represent customer metrics and insights. Your responsibilities will include analyzing loyalty data concerning breakage rates and points programs, as well as streamlining data processes to uncover areas for improvement and efficiency.

You will take ownership of the reporting domain, serving as the primary contact for customer analytics inquiries and the development of new dashboards. Additional responsibilities may involve Python scripting, optimizing audience segmentation for loyalty programs, and assessing the effectiveness of CRM and loyalty strategies through customer data analysis.