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National Video Investment Media Supervisor
2 months ago
The Media Supervisor for National Video Investment plays a pivotal role in orchestrating media purchasing strategies and delivering exceptional service to our clients. This position is integral in the formulation, execution, and oversight of comprehensive media plans designed to optimize investment opportunities across diverse channels, ensuring maximum reach to targeted audiences.
Key Responsibilities:
- Lead the development and recommendation of tactical plans, including negotiations across various media channels.
- Possess a comprehensive understanding of both online and offline marketing principles, along with familiarity with media terminology and concepts.
- Assist in the assessment of media strategies encompassing National TV linear, cinema, and video on demand (VOD).
- Compile and analyze data to generate reports, including Rankers, Dimensions, and overnight metrics.
- Collaborate effectively with essential partners such as Client Operations, Strategy, Analytics, and external agencies.
- Contribute to the creation of presentation decks, budget allocations, and audience development strategies.
- Utilize data analysis to guide purchasing decisions and channel allocations, while preparing post-buy documentation.
- Screen content in accordance with client specifications and budgetary constraints.
- Steer strategic planning efforts, including the creation of presentation materials and audience development initiatives.
- Oversee the daily execution of campaigns, ensuring alignment with key performance indicators (KPIs).
- Support the formulation of strategic approaches and experience design by delivering channel insights and leveraging historical performance data.
- Foster strong relationships with client counterparts, managing daily interactions effectively.
- Responsible for the mentorship and development of Associates and Senior Associates.
