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Senior Vice President, Social Media Strategy

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Position Overview

Company Overview:
Publicis Groupe operates in over 100 countries and employs nearly 80,000 professionals, making it the third largest communications conglomerate globally. Listed on the Euronext Paris and part of the CAC 40 index, Publicis Groupe provides a unified model that grants clients access to a comprehensive suite of tools and expertise worldwide, embodying the principle of 'The Power of One.'

Role Summary:

As the demand for social media engagement grows and advertising investments escalate, our elite team of Paid Social specialists is expanding. In this pivotal role, you will stay attuned to the dynamic social media environment, where innovative features and advertising avenues emerge daily. You will collaborate closely with the national Paid Social division to monitor market trends, assess new opportunities, develop training resources, and evaluate new social/messaging platforms and API partners.

Your responsibilities will include taking charge of management within the Paid Social division for key accounts, spearheading strategy formulation, project negotiations, execution, and performance evaluation.

Key Responsibilities:
  • Transforming brand marketing goals into clear paid social strategies that meet client KPIs while addressing marketing challenges with innovative solutions.
  • Proactively enhancing social media knowledge within the marketing and media sectors, contributing to the growth of paid social capabilities within the agency.
  • Playing a crucial role in implementing process and strategy enhancements with core client teams.
  • Ensuring best practices and innovation in all initiatives; promoting knowledge sharing across teams and capabilities.
  • Maintaining and enhancing relationships with social media platforms (both client-specific and agency-wide).
  • Identifying broader opportunities (creative and additional services) and communicating these to senior leadership in a timely and relevant manner.
  • Representing the company effectively and enthusiastically, serving as a role model for both staff and clients.
  • Participating in the mentorship and training of junior team members as required.
Qualifications:
  • A Bachelor's degree with 8 to 12 years of experience in advertising, including a minimum of three years in hands-on paid social roles and five years in supervisory positions.
  • A profound understanding of media planning, negotiation, optimization, and performance analysis, along with a comprehensive grasp of the digital landscape.
  • Experience managing large-scale Paid Social campaigns across platforms such as Facebook/Instagram, Pinterest, Twitter, YouTube, Snapchat, TikTok, Reddit, and emerging channels.
  • Exceptional communication skills: articulate, composed, straightforward, and above all, considerate.
  • Strong project management and performance management capabilities, with clarity in delegation and feedback.
  • Knowledge of qualitative measurement techniques, both online and offline, and their application for delivering measurable outcomes.
  • High levels of integrity, independence, and self-motivation.
  • A willingness to travel as necessary, embracing new experiences and ideas.

If you possess the qualifications and drive for this role, we encourage you to explore this opportunity further.