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Fitness Operations Manager

2 months ago


Mamaroneck, New York, United States Equinox Full time
Job Overview

The Fitness Operations Manager is the business leader of the department. He/she creates and supports team culture to drive operational excellence and deliver a superior member experience.

Key Responsibilities
  • Business Leadership:
    • Manage the business operations of the fitness team, including goal setting, performance management, and talent development.
    • Collaborate with Membership Advisors to drive PT sales and revenue growth.
    • Assume Manager On Duty responsibilities in the absence of the General Manager or Assistant General Manager.
  • Operational Management:
    • Lead the operational and sales components of New Hire Onboarding.
    • Develop and implement business and sales coaching strategies for the fitness team.
    • Utilize scheduling tools to create floor schedules and manage team performance.
    • Generate PT sales leads, schedule lead generation activities, and support trainer development to build a successful business.
    • Set goals in support of in-club special events and execute follow-up activities.
    • Host monthly PT department forums to drive team engagement and communication.
    • Implement and execute all operational Standard Operating Procedures (SOPs), including administrative duties associated with client outreach and staff accountabilities.
    • Support trainers through financial planning and compensation management.
  • KPI Management:
    • Achieve monthly and annual department financial goals.
    • Proactively address business trends in fitness assessment conversions, client attrition, and client training frequency.
    • Manage the performance of all trainers and coaches.
  • Client Relationship Management:
    • Communicate with potential leads and clients to drive sales and revenue growth.
    • Manage client pipelines, including new members, and clearly outline pipeline responsibilities with the second Manager on staff.
    • Schedule new member assessments, including Tier X Assessments where offered.
  • Leader of Team Culture:
    • Collaborate with all departments to achieve interdepartmental synergy.
    • Manage optimal staffing targets to meet business needs, including the interview and hiring process.
    • Manage behavior and performance of trainers to maintain a high-quality team and uphold brand standards.
    • Establish and maintain friendliness and service standards for trainers in their interactions with members and club staff.
    • Identify, collaborate, and align on key talent to advance trainer careers.
    Requirements
    • Demonstrate the ability to drive financial performance.
    • Exhibit sales skills with a focus on attracting new clients and retention.
    • Strong business acumen.
    • Ability to create a positive team culture with adherence to brand standards.
    • Demonstrate leadership capability.
    • Possess collaborative social skills and a strong desire to interact with members, clients, and staff.
    • Ability to manage a high volume of inbound communication and react in a timely manner.
    • Ability to create team accountability through structured timelines, action plans, and required documentation.
    • Strong technical skills.
    • Ability to hire, train, and direct staff who match the brand.
    • Strong active listening skills.
    • Excellent written and oral communication skills.
    • Enthusiasm and passion for the fitness industry.