Marketing Coordinator Social Media

5 days ago


Billerica, Massachusetts, United States Cold Snap Full time

ColdSnap is a revolutionary technology that transforms the way ice cream and other frozen confections are produced, transported, purchased, and enjoyed.

We are seeking a skilled Marketing Coordinator Social Media & Events to join our team and play a key role in promoting our brand, products, and events.

The ideal candidate will have a strong understanding of social media trends and a passion for event planning.

Social Media Management:

  • Develop and execute social media strategies to grow ColdSnap's online presence across platforms.
  • Create, schedule, and post engaging content that aligns with the brand's voice and objectives.
  • Monitor social media channels for trends, insights, and customer interactions; analyze social media performance using analytics tools and report on key metrics to inform strategy.

Content Creation:

  • Collaborate with the marketing team to develop compelling content for social media, email campaigns, and the website.
  • Assist in the creation of promotional materials for events, including digital assets, flyers, and presentations.
  • Work with graphic designers and photographers/videographers to produce high-quality visual content.

Events Coordination:

  • Plan and execute ColdSnap's participation in industry events, trade shows, and community activities.
  • Coordinate logistics for events, including vendor relationships, booth setup, and promotional materials.
  • Support the development and execution of event marketing plans, ensuring consistency with the overall brand strategy.

Brand Ambassadorship:

  • Act as a brand ambassador at events, representing ColdSnap with enthusiasm and professionalism.
  • Build relationships with influencers, customers, and partners to enhance brand visibility and engagement.

Travel and Onsite Support:

  • Occasionally travel to offsite customer locations to gather information, support customers with setup, address marketing needs, and answer their questions.
  • Provide hands-on assistance to ensure the successful implementation of ColdSnap's products and marketing strategies at customer locations.

Marketing Support:

  • Assist with additional marketing initiatives as needed, including email campaigns, partnerships, and product launches.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • ~2+ years of experience in marketing, with a focus on social media and/or events.
  • ~Strong understanding of social media platforms, trends, and best practices.
  • ~Creative thinker with a passion for storytelling and brand building.
  • ~Detail-oriented and organized, with the ability to manage multiple projects simultaneously.
  • ~Experience with social media analytics tools (e.g., Hootsuite, Hubspot) and basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
  • ~Experience in photography and/or videography, with the ability to capture and edit high-quality content.


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