Data Science Director

19 hours ago


Chicago, Illinois, United States AbelsonTaylor Group Full time
Unlock the Power of Data Science at AbelsonTaylor Group

We are seeking a highly skilled Associate Director, Data Science to join our team at AbelsonTaylor Group. As a key member of our Integrated Strategy team, you will play a critical role in driving business growth and informing marketing decisions through data-driven insights.

Key Responsibilities
  • Data Collection & Manipulation
    • Automate data collection from multiple sources, including 3rd party vendors, to provide a single, unified view of customer data.
    • Integrate data from various channels and sources into a single warehouse, ensuring data quality and integrity.
    • Clean and mine data to provide actionable insights and guide clients in prioritizing data sources.
    • Develop and implement A/B testing and other experiments to measure program outcomes.
    • Oversee internal and 3rd party tagging setup for websites and other brand assets to ensure smooth data collection and aggregation.
  • Data Interpretation & Data-Driven Insights
    • Develop dashboards and visualizations to communicate complex data insights to non-technical stakeholders.
    • Create marketing measurement plans with core KPIs that can be fulfilled via automated data collection, aggregation, and analysis.
    • Present results of modeling and analysis clearly and compellingly to inform marketing decisions.
    • Tell a story with data, using visualizations to support conclusions and insights.
    • Provide data-driven insights that directly support marketing leadership decision-making at the brand or portfolio level.
  • Critical Thinking, Communication & Collaboration
    • Guide clients on the best metrics and data to use to evaluate marketing programs.
    • Communicate complex data insights to non-technical stakeholders through clear and concise reporting.
    • Collaborate with other members of the Integrated Strategy team and other teams within the agency to drive business growth.
    • Anticipate and prevent problems and roadblocks before they occur.
Requirements
  • 5+ years of progressively complex experience in marketing analytics.
  • Strong knowledge of advanced analytics tools and languages, including R or Python.
  • Experience with A/B testing and developing methodologies to measure program outcomes.
  • Datorama expertise strongly preferred; Improvado or Domo experience also favorable.
  • Expertise in Google Analytics and Microsoft Office, specifically Excel and PowerPoint.
  • Understanding of UTM best practices.

At AbelsonTaylor Group, we value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.



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