Digital Marketing Specialist for Email Campaigns

3 weeks ago


Atlanta, Georgia, United States Nugget Full time
About This Role

At Nugget, we're seeking a skilled Digital Marketing Specialist to lead our email campaigns and drive customer engagement. As a key member of our marketing team, you'll be responsible for managing our CRM database, developing strategic plans for customer lifecycle email flows, and collaborating with our brand and social media teams to grow our email list.

Responsibilities
  • Manage our current CRM database, identifying areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails.
  • Advance strategy for customer lifecycle email flows, identifying customer characteristics (e.g., birthdays, purchase anniversaries) that we can design automatic campaigns around.
  • Develop plans to grow our email list through lead generation in collaboration with our brand marketing and social media teams.
  • Partner with E-Comm & Brand Directors to conceptualize, outline, and send regular outgoing emails to our main outreach list in collaboration with our internal design/copy team.
  • Maintain, build, and segment multiple email lists, ensuring consistency and accuracy in our email communications.
Requirements and Qualifications

To succeed in this role, you'll need:

  • Strong background in email/CRM management, with experience in optimizing workflows and executing campaigns efficiently.
  • Excellent analytical skills, with the ability to evaluate data and provide recommendations on how to improve email communications and site personalization.
  • Effective communication and project management skills, with the ability to work collaboratively with cross-functional teams.
  • Familiarity with industry-standard tools and technologies, including Klaviyo and CRM databases.
Compensation and Benefits

We offer a competitive compensation package, including an estimated hourly rate of $62.50 based on industry standards and your level of experience. Our company is committed to equal opportunity employment and will consider all qualified applicants regardless of their background or qualifications.



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