Digital Marketing Director, Arizona

3 weeks ago


Tucson, Arizona, United States Vantage West Credit union Full time

At Vantage West Credit Union, we are seeking a highly skilled Digital Marketing Director to lead our marketing efforts and drive business growth.

The ideal candidate will have a proven track record of developing and executing successful digital-first marketing strategies, with a focus on driving member growth and engagement.

We offer a competitive salary range of $104,328.00 to $146,059.20, dependent on experience and qualifications.

Key Responsibilities:

  • Develop and implement comprehensive data-driven marketing strategies to support business objectives and enhance brand visibility.
  • Oversee and provide direction for the marketing efforts of Vantage West's sub-brand, a digital financial institution.
  • Collaborate closely with cross-functional teams to ensure alignment with organizational goals and objectives.
  • Drive the utilization of marketing automation tools and AI-driven insights to optimize campaign targeting and personalization.
  • Direct media buys and advertising placements to maximize campaign effectiveness and ROI.
  • Monitor and analyze campaign results and performance metrics to refine marketing strategies.
  • Lead the development and execution of marketing programs for various business units across the organization.
  • Provide leadership, guidance, and support to internal marketing teams and external partners.
  • Drive continuous improvement and innovation in marketing efforts, staying updated on industry trends and best practices.

Requirements:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Seven (7) years of experience managing multi-channel marketing campaigns.
  • Proven track record of executing successful digital-first marketing strategies.
  • Ability to work closely with other departments to implement specific details on promotions and new product/service initiatives.
  • Ability to coach and manage staff to highest potential.

Benefits:

  • Competitive salary range: $104,328.00 - $146,059.20.
  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.
  • A commitment to equal opportunity employment.

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