Growth Data Analytics Expert
4 days ago
**Job Title:** Growth Data Analytics Expert
**About Us:** At Kikoff Inc., we are committed to providing refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals.
**Job Description:** We are seeking an experienced Data Scientist Leader to lead the growth data science area and boost our user growth. As a key member of our team, you will work closely with product data scientists and marketing teams to develop deep understandings of user behaviors and build attribution models to understand our marketing campaign efficiency.
**Responsibilities:
- Inform customer acquisition strategies and support growth marketing decisions
- Experienced in solving the attribution puzzle and understanding the incrementality of marketing channels and campaigns
- Customer Journey Analysis: Deep understanding of customer journey phases, from awareness to conversion, and expertise in analyzing key business metrics across the funnel to identify opportunities for growth and optimization
- Expertise in Experimentation Design: Proficient in designing and executing a variety of experiments, including A/B testing, matched market testing, and causal inference techniques to optimize marketing strategies and measure the impact of marketing efforts on key business outcomes
- Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends
- Create personalized segmentation strategies leveraging propensity models to enable campaign personalization
- Translate complex concepts into implications for the business via excellent communication skills, both verbal and written
- Drive innovation in data tooling and frameworks to support deeper and scalable insights
**Qualifications:
- An ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, digital campaigns, attribution model
- Bachelor's or above in quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field
- 3-5 years experience using analytics to drive key business decisions in growth/marketing analytics
- Proven track record of being able to work independently and proactively engage with business stakeholders with minimal supervision
- Expert knowledge of SQL and Python
- Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees
- Strong verbal and written communication skills
**Salary Range:** The estimated salary for this position is $120,000 - $150,000 per year, depending on experience. Additionally, benefits include medical, dental, and vision coverage, stock options, flexible vacation policy, and visa sponsorship. If you're interested in learning more about our company culture and values, visit our website.
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