Digital Product Manager

2 weeks ago

Boston MA USA, United States New Balance Athletics, Inc. Full time

About Us:

New Balance Athletics, Inc. is a leading global athletic footwear and apparel company that has been empowering people through sport and craftsmanship since 1906. Our mission is to create positive change in communities around the world by innovating fearlessly and fostering a culture of inclusivity and respect.

Job Summary:

We are seeking a highly motivated and entrepreneurial Digital Product Manager to join our Direct to Consumer Digital Product Management team. This individual will play a critical role in driving our digital ambition by collaborating with global business leaders to create and execute digital roadmaps that drive the growth of our Direct to Consumer business through the implementation of new technology.

Key Responsibilities:

  • Develop and execute digital product strategies that drive business growth and improve customer experiences
  • Collaborate with cross-functional teams to design, develop, and launch new digital products and features
  • Lead the ideation, development, and launch of minimum viable products and scale them when validated
  • Manage the entire product life cycle from discovery through creation and validation to production and repeat
  • Break down complex product visions into user stories, storyboards, and prioritized features
  • Define and analyze metrics that inform the success of products
  • Facilitate communication throughout the development process between internal stakeholders, including global and regional marketing, and ecom operations teams
  • Coordinate and build strong working relations with various internal stakeholder groups, including IT, Engineering, and Legal
  • Develop organizational talent and develop team skillsets

Requirements for Success:

  • Experience with digital marketing technologies, including email and SMS direct marketing, CRM, CDP, loyalty, site personalization, and tag management platforms
  • A natural decision-maker who inspires confidence in those they work with
  • Excellent product judgment and intuition for what people want to do
  • Appreciation for detail and ability to make pragmatic decisions
  • Strategic insight and understanding of the industry
  • Strong understanding of Agile principles and methodologies
  • Leadership skills and ability to organize chaotic situations
  • Terrific communication skills and ability to persuade and be sensitive to nuance
  • Creativity and ability to solve problems large and small
  • Writing ability and ability to write clear and concise text
  • Bachelor's degree in business or technical field; MBA is a plus

Benefits:

New Balance offers a comprehensive benefits package, including medical insurance, dental, vision, life insurance, and 401K. We also offer a slate of non-traditional perks, including online learning and development courses, tuition reimbursement, $100 monthly student loan support, and various mentorship programs. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays, and generous parental leave.

Flexible Work Schedule:

New Balance fosters a unique culture founded on our values, with a focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. Our offices are fully open, and amenities are available across our North American office locations. We also offer Work from Anywhere (WFA) for four weeks per calendar year.

Equal Opportunity Employer:

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion, and other terms, conditions, and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information, and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran, or other protected veteran.

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