Product Marketing Manager
2 days ago
Bendix is seeking a seasoned marketing professional to lead the development and execution of product marketing plans for our product lines.
This role is responsible for driving completion of product marketing launch activities and ongoing promotion by supporting the Bendix sales team and working closely with the Digital marketing team.
The ideal candidate will have a strong understanding of target audiences and be able to develop product marketing messages, unique selling points, features/benefits of all Bendix product lines.
Key Responsibilities:- Lead a team of marketing analysts to develop product marketing messages and unique selling points
- Manage product marketing activities for certain Bendix product lines
- Assign analysts as needed to cover product marketing activities for all Bendix product lines
- Responsible for marketing product launch collateral including video(s), brochures, web sites, Operator's manuals, Service Data Sheet input
- Responsible for team's completion of tactical marketing plans
- Strong understanding of target audiences
- Ability to develop product marketing messages and unique selling points
- Experience in product marketing and launch activities
- Strong leadership and team management skills
- Ability to work closely with cross-functional teams
Bendix is a leading provider of braking solutions for commercial vehicles. We are committed to innovation and excellence in all aspects of our business.
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