Strategy Director, Campaign Insights Lead

5 days ago


New York, New York, United States Blue State Full time
Job Overview

We are seeking an experienced Strategy Director, Campaign Insights Lead, to join our team at Blue State. This is a freelance position that requires a proven track record in developing strategies that drive brand engagement and supporter experiences.

About the Role

The successful candidate will be responsible for uncovering rich audience insights, developing frameworks, and crafting strategies that help solve the world's biggest challenges and drive positive progress in society.

This role involves leading research, discovery, and insight development processes, determining the right research methodology, conducting or supporting primary research, and translating findings into actionable insights.

The salary range for this position is $75-$125 per hour; compensation will be commensurate with experience.

Key Responsibilities
  • Develop strategies that underpin brand engagement programs, supporter experiences, and creative development
  • Uncover rich audience insights through research and analysis
  • Determine the right research methodology and strategic approach to client challenges
  • Conduct or support primary research, including interviews, surveys, focus groups, and creative testing
  • Translate findings into actionable insights and recommendations
Requirements
  • 8+ years of relevant experience in strategy, research, or a related field
  • Strong communication skills, including presentation and facilitation
  • Mastery of qualitative and quantitative research methods, including primary and secondary research
  • Familiarity with social listening tools, syndicated survey tools, and data analytics platforms
  • Ability to work independently and collaboratively as part of a team
About Blue State

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. Our team is passionate, geeky, and committed to making a difference.



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