Product Development Associate

6 days ago

New York, New York, United States Harry's Inc. Full time
About the Role:
As a Senior Associate in our Upstream Innovation team, you will be responsible for testing and iterative development of new direct-to-consumer products. This involves managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. You will also work closely with our insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing.

To be successful in this role, you will need experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn. You should also be comfortable working with a high degree of ambiguity, implementing structure and process as you go. Additionally, you will have skills/experience in Excel and be comfortable manipulating raw datasets.

**Responsibilities:**
* Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
* Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
* Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
* Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
* Manage relationships with external partners as well as internal teams at Harry's including Creative, Product, CX, Brand, S&OP, Insights, Analytics, and others

**Requirements:**
* Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
* Comfortable working with a high degree of ambiguity, implementing structure and process as you go
* Skilled/experienced in Excel and comfortable manipulating raw datasets
* Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company

**What We Offer:**
* Medical, dental, and vision coverage
* Flexible time off and working hours
* Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
* Free products from all of our brands

Estimated salary: $90,000 - $115,000 per year.

**Harry's Commitment to Diversity and Inclusion:**
At Harry's, we are committed to providing equal employment opportunities to all applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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