Sportsbook CRM Lead

Company Overview

Innovative Workforce Solution Ltd is a rapidly growing company in Malta, seeking an experienced Sports CRM Manager to lead our sports customer relationship management efforts and enhance customer engagement and loyalty.

About the Role

We are looking for a skilled Sports CRM Lead to develop and execute CRM strategies, analyze customer data, and optimize communication channels with focus on conversion, retention, and reactivation of customers. As a key member of our team, you will be responsible for ensuring compliance with data privacy regulations and best practices in CRM activities.

Your Responsibilities

• Develop and implement effective Sports CRM strategies to enhance customer engagement and retention.
• Collaborate with marketing, trading, and product teams to align CRM efforts with business objectives.
• Analyze customer data and behaviors to segment audiences and create targeted marketing campaigns.
• Optimize communication channels, including email, SMS, and social media, to deliver personalized and relevant content.
• Monitor and measure the effectiveness of CRM initiatives, adjusting strategies as needed.

Qualifications and Requirements

• Proficient level of English.
• Deep understanding of Sportsbook product and a passion for and knowledge of Sports.
• At least 2 years of proven experience in Sports CRM management within the iGaming field.
• Experience with Softswiss sports backoffice desired, but not essential.
• Strong understanding of customer segmentation, data analysis, and communication strategies.
• Excellent communication and interpersonal abilities.
• Good analytical and project management skills.

What We Offer

• A competitive salary of €60,000 - €80,000 per annum, depending on experience.
• Wellness benefit after probation period.
• Optician/Spectacle and Blue Lens Benefit after probation period.
• Health Insurance after probation period.
• Breakfast/lunch provided throughout the week.