Product Marketing Manager

5 days ago


Folsom, California, United States eic Full time
Product Marketing Manager

Join e.Republic as a Product Marketing Manager and take on the challenge of promoting our innovative products and solutions to the market. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans that drive awareness, demand, and adoption of our products.

Key Responsibilities:
  • Market Research: Conduct in-depth market research to understand customer needs, preferences, and behaviors.
  • Go-to-Market Strategy: Develop and execute go-to-market plans for our products, including target market analysis, ideal customer profiles, and value propositions.
  • Product Positioning and Messaging: Create clear and compelling messaging that highlights the unique value proposition of our products.
  • Content Creation: Develop marketing materials such as content, brochures, blog posts, and case studies that showcase the benefits of our products.
  • Sales Enablement: Partner with the sales enablement team to design and deploy product value propositions, FAB matrices, and messaging tools that drive leads and conversions.
  • Product Launches: Plan and execute product launches that generate excitement and demand among our target audience.
  • Lead Generation: Design and launch lead generation campaigns that deliver high-quality marketing qualified leads (MQLs) to our sales teams.
Requirements:
  • 5+ years of overall marketing experience
  • 2+ years of marketing managerial experience
  • BSc/BA in Marketing, Communications, or a related field
  • Background in design and copywriting is a plus
  • Proven leadership experience as a Product Marketing Manager or similar B2B marketing leadership role
  • Significant B2B product marketing and product development experience
  • Deep understanding of market trends and product lifecycles
  • Strong analytical and quantitative skills
  • Familiarity with current product marketing tactics and tools
What We Offer:

e.Republic offers a dynamic and collaborative work environment, competitive compensation, and opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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