Automotive Digital Marketing Specialist
1 week ago
Job Summary
The Digital Marketing Manager at New Bern Auto Group is a full-time position responsible for developing and executing digital marketing campaigns to build customer relationships, drive website traffic, and increase sales.
This role is based in New Bern, North Carolina, and the salary range is $40,000 to $60,000 per year, paid semi-monthly.
Responsibilities
- Design and execute digital marketing campaigns using various channels, such as email, social media, and search engine optimization.
- Analyze customer data to identify trends, target new audiences, and create customized campaigns.
- Track and monitor customer information and performance metrics to optimize campaigns.
- Develop and manage relationships with partners, website owners, and vendors as needed.
- Oversee website content and design to ensure it is up-to-date and optimized for user engagement.
- Brainstorm new ideas and strategies to drive performance and increase reach.
Requirements
- Proven track record of developing and executing successful digital campaigns in an automotive dealership environment.
- Excellent project management skills with the ability to manage multiple projects with minimal supervision.
- Knowledge of digital marketing platforms and tools, including SEM, SEO, and analytics.
- Strong analytical and problem-solving abilities to assess customer data and metrics.
- Able to collaborate effectively with other teams and vendors.
- Must possess a highly organized and detail-oriented mindset.
New Bern Auto Group is an Equal Opportunity Employer (M/F/D/V).
We recruit, employ, train, compensate, and promote without regard to race, creed, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, and veteran status or any other characteristic protected by law.
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