Senior Marketing Research Lead

3 weeks ago


Chicago, Illinois, United States CPS Full time

Job Summary

CPS is seeking a highly skilled Senior Marketing Research Lead to join our team. As a key member of our Innovation Team, you will be responsible for leading market development for our growth areas and delivering project objectives.

About the Role

This is an exciting opportunity for an experienced marketing expert to lead projects for future innovations and white space exploration. You will work closely with our R&D team to develop ideas and validate concepts through internal and external testing.

Key Responsibilities

  1. Lead the gathering of trends and market insights to identify and validate consumer and customer unmet needs.
  2. Work with the R&D team to develop and validate concepts.
  3. Communicate effectively with consumers and customers to validate problem areas and value propositions.
  4. Independently generate testable hypotheses and experimental plans to achieve development project goals.
  5. Collaborate with the team to develop non-standard tests and provide coaching and guidance on project tasks.

Requirements

This role requires a flexible work style and travel as necessary to perform assignments. A maximum of 20% travel is required, both domestically and abroad.



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