Senior Marketing Automation Specialist

4 days ago


Austin, Texas, United States RevOpsforce Full time
Job Title:

Senior Marketo Administrator

">About the Role

We are seeking an experienced Senior Marketo Administrator to join our team at RevOpsforce. As a key member of our revenue operations team, you will be responsible for managing and enhancing our Marketo environments.

The ideal candidate will have a proven track record of success in marketing automation, with expertise in executing efficient workflows, supporting cross-functional projects, and ensuring high-quality, timely campaign delivery.

You will work closely with various teams to align marketing automation efforts with business objectives and provide administrative support for Marketo and CRM data integrity.

The successful candidate will drive impactful outreach and support multiple functions, by ensuring smooth, efficient campaign execution.

Responsibilities
  • Campaign Execution: Design, build, and deploy email campaigns, landing pages, forms, and workflows in line with best practices, continuously optimizing for effectiveness.
  • Systems Integration: Lead integrations between Marketo, Salesforce, and other critical platforms to ensure seamless data flow, accurate lead tracking, and consistent reporting.
  • Cross-functional Collaboration: Partner closely with revenue operations, sales, and customer success teams to align marketing automation initiatives with broader business goals, refining campaigns based on real-time feedback and objectives.
  • Performance Analytics: Conduct in-depth analysis on campaign performance across multiple metrics (email, landing pages, conversion rates), and make data-driven recommendations to enhance marketing strategies.


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