Senior Marketing Strategist

7 days ago


Chicago, Illinois, United States Black Spectacles Full time
Job Description: Senior Marketing Strategist

As a Senior Marketing Strategist at Black Spectacles, you'll generate high-quality leads for our B2B sales team, accelerate e-commerce growth for our B2C audiences, and elevate our brand through impactful strategies.

You'll have the opportunity to develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets. Our team values collaboration, innovation, and taking care of our people.

  • Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline
  • Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel
  • Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads


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