Senior Marketing Strategist
4 days ago
Job Title: Senior Marketing Strategist
We are seeking a highly motivated marketing professional to drive the execution, management, and optimization of our multi-channel marketing campaigns. This role requires a Bachelor's Degree and hands-on experience with advanced marketing platforms.
Key Responsibilities:
- Campaign Implementation & Management: Own the end-to-end implementation, management, and monitoring of marketing campaigns using platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze.
- Journey Design & Segmentation: Create audience segments using SQL and design complex multi-channel journeys that include dynamic content and trigger-based deployment.
- Monitoring & Troubleshooting: Monitor campaign deployments and deliverability, proactively troubleshoot issues, and resolve them in a timely manner.
- Innovation & Feasibility: Collaborate with cross-functional teams to confirm the technical feasibility of new marketing programs and features.
Requirements:
- Bachelor's Degree required.
- Minimum of 2+ years in a marketing operations or campaign management role.
- Proficient experience with Adobe Campaign Classic (v7 or v8) is essential; Business Practitioner Certification is preferred.
- Strong analytical and reporting skills, with exceptional attention to detail.
- Location Requirement: Must be based in NYC, Dallas, or downtown Chicago.
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