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Email Marketing Strategist

2 months ago

Saint Cloud, Minnesota, United States ePromos Full time
About the Role

We are seeking a highly skilled Email Marketing Strategist to join our team at ePromos. As a key member of our marketing department, you will be responsible for developing and executing advanced email marketing strategies that drive engagement, generate leads, and foster growth.

Key Responsibilities
  • Email Marketing Strategy Development
    • Develop comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement
    • Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates
  • Email Campaign Execution
    • Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation
    • Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value
  • Email Performance Analysis
    • Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization
    • Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics
  • Collaboration and Communication
    • Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach
    • Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program
Requirements
  • Experience
    • Minimum of 3 years of experience in email marketing, with a proven track record of successful campaign development and implementation
  • Skills
    • Extensive experience with major email marketing platforms, preferably HubSpot
    • Strong understanding of customer segmentation, database management, and email technologies
    • Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights
    • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
    • Strong writing and editing skills with attention to detail
    • Knowledge of HTML/CSS for email design preferred
    • Excellent customer service skills
    • Organizational and time management skills
    • Superior verbal and written communication skills
  • Education
    • Bachelor's degree in Marketing, Business, Communications, or related field preferred
Working Conditions
  • Position is fully remote
  • Ability to accommodate multiple time zones with primary ET (EST/EDT)
  • Dedicated workspace and high-speed internet
  • Frequent video conference/email/chat with the requirement of being on camera for meetings
Physical Demands
  • Maintaining a stationary position for up to 50% of the workday
  • Consistently operate a computer and other productivity equipment including keyboard, webcam, and document scanner
  • Clarity of vision of 30" or less
  • Ability to perceive sound in the capacity of oral communication
  • Exertion of up to 10lbs. of force as related to the lifting or movement of objects