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Senior Marketing Director for Sterling Brand

2 months ago

Kohler, Wisconsin, United States Kohler Full time
Position: Director of Marketing for Sterling Brand

Location: Onsite/hybrid work model in Kohler, WI. (This position is not available for full-time remote work).

Overview: In this pivotal role, you will spearhead the marketing initiatives for the Sterling brand, managing all promotional activities, strategic planning, and campaigns across diverse platforms and customer interactions.

Key Responsibilities:

  • Direct cross-departmental teams to identify priorities and formulate market entry strategies.
  • Articulate and disseminate the strategic vision across all marketing channels.
  • Oversee brand visibility and demand generation efforts.
  • Target to achieve over $1 billion in sales for the Sterling brand by 2028.
  • Enhance brand strength, recognition, consideration, and purchasing intent.
  • Design and implement media campaigns aimed at boosting brand visibility and sales performance.
  • Craft a comprehensive marketing strategy to establish Sterling as the leading plumbing brand.

Additional Duties: Responsibilities also encompass annual and strategic marketing planning, collaborating with various teams to optimize processes, and managing the introduction of new products.

Qualifications:

  • Bachelor's degree required; advanced degree in business preferred.
  • Minimum of eight years of experience in marketing and brand management.
  • Proficient in both consumer and trade marketing.
  • Must be authorized to work in the United States.

At Kohler, we value innovation and growth, offering a competitive salary and comprehensive benefits in a supportive work environment.

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