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Lead Software Engineer for Advertising Solutions
2 months ago
TikTok is a premier platform for short-form mobile video, dedicated to fostering creativity and joy. With a global presence, we operate in numerous cities worldwide.
Mission Statement
At TikTok, we believe in the power of creation. Our mission is to empower creativity and spread joy through our platform. We face challenges as opportunities for growth and innovation, driving impact for our teams and the communities we serve.
Team Overview
The Ads Targeting team focuses on enhancing advertisement placements and optimizing the effectiveness of ad campaigns. As a Software Engineer within this team, you will be instrumental in designing and constructing robust data processing frameworks for next-generation ad targeting products, utilizing machine learning models to optimize advertising budgets by analyzing user interests and intentions.
Key Responsibilities
- Collaborate with product managers to shape the strategy and features of ad targeting products, leveraging data-driven insights and industry trends.
- Design, refine, and implement strategies for ad targeting; enhance infrastructure and machine learning methodologies; and manage both offline and online ad targeting solutions.
- Aggregate and synchronize relevant data to derive audience insights, assisting advertisers in identifying demographics, locations, devices, and interests for remarketing efforts.
Qualifications
Minimum Requirements:
- Bachelor's or Master's degree in Computer Science or a related engineering discipline, accompanied by software development experience.
- Proficient coding skills in languages such as Python, C++, Go, or SQL, with a solid understanding of data structures and algorithms.
- Familiarity with big data processing and parallel computing frameworks, including Hadoop and Spark.
- Strong business acumen coupled with excellent problem-solving, project management, and analytical capabilities.
Preferred Qualifications:
- Experience in developing high-load distributed systems or data processing pipelines.
- Background in building and troubleshooting machine learning workloads on distributed architectures is advantageous.
- Experience in creating modern ad ranking, retrieval, targeting systems, and recommender systems.
Diversity Commitment
TikTok is dedicated to fostering an inclusive environment where employees are appreciated for their skills, experiences, and unique perspectives. We are committed to celebrating diversity and creating a workplace that reflects the communities we engage with.
