Digital Transformation Leader for Public Sector Industries

6 days ago

Étreux, Hauts-de-France, United States Samsara Full time

Samsara is a pioneer in the Connected Operations Cloud, enabling organizations to harness IoT data and improve their operations.

At Samsara, we are helping to enhance safety, efficiency, and sustainability in industries that power our global economy, including agriculture, construction, field services, transportation, and manufacturing.

This role will play a crucial part in defining the future of physical operations and shaping innovative product solutions.

The Growth Marketing team is seeking a Public Sector marketing leader for this fast-growing segment with immense market potential.

In this position, you will create a comprehensive Public Sector marketing program strategy and collaborate with the sales team to drive qualified pipeline.

You will be responsible for developing the go-to-market motion, including campaigns, demand generation programs, content, field marketing, and partner plays, ensuring investments align with company priorities.

This role is ideal for individuals who thrive in data-driven environments, enjoy building new initiatives, and excel at establishing strong cross-functional partnerships.

This is a remote position open to candidates residing in the US, excluding the San Francisco Bay Area and NYC Metro Area. Relocation assistance will not be provided for this role.

Key Responsibilities:

  • Owning quarterly and annual Public Sector pipeline generation goals, aligning plans with cross-functional stakeholders, and leveraging marketing channels to achieve targets.
  • Defining the strategy for marketing to the Public Sector, driving innovation on go-to-market motions for states, cities, counties, and educational institutions.
  • Driving pipeline and revenue growth by identifying new channels or tactics to scale and optimize the sales funnel to unlock incremental revenue.
  • Leading the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact.
  • Forecasting and measuring the impact of demand generation activities on sales pipeline and revenue; continuously evaluating the performance and ROI of programs, adjusting tactics and strategy accordingly.
  • Collaborating with cross-functional stakeholders in marketing, sales, finance, business operations, product, and account development to build a best-in-class go-to-market motion.
  • Championing, modeling, and embedding Samsara's cultural principles as we scale globally and across new offices.
  • Hiring, developing, and leading an inclusive, engaged, and high-performing team.

Requirements:

  • 8+ years of experience in growth, management consulting, finance, analytics, marketing, or a related area.
  • 4+ years of experience working in or with the Public Sector, especially state or local governments.
  • Experience marketing in an enterprise technology sales cycle; familiar with inside and field sales, sales development programs, data sourcing, and outbound marketing campaigns.
  • Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
  • Strong analytical skills with experience using data to drive business impact.
  • Proven ability to lead by influence to drive cross-functional initiatives and business outcomes.
  • Salesforce proficiency.
  • BS/BA in a quantitative or marketing-related field or equivalent experience required.
  • Located in the US.

Preferred Qualifications:

  • Deep familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions.
  • Experience developing a high-performance team.

Compensation: The estimated salary range for this position is $118,160 - $211,000 USD annually, depending on factors such as location, job-related knowledge, skills, and experience.

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