Senior Product Marketing Manager, Medtech Solutions
1 week ago
The Senior Product Marketing Manager is a key member of the Clarivate Life Sciences & Healthcare Medtech team, responsible for developing and executing a comprehensive marketing strategy to drive business results. This role requires a deep understanding of the medical device and medical technology industries, as well as experience in product/segment marketing.
Key Responsibilities- Define and articulate unique value propositions and messaging that address customer needs and differentiate Clarivate Life Sciences & Healthcare Medtech offerings in the market.
- Create effective product-related sales tools and work with enablement teams to empower the sales team to generate new business.
- Collaborate with the Director of Product Marketing to develop and execute a comprehensive marketing strategy for Clarivate's Life Sciences & Healthcare Medtech solutions.
- Conduct market research, persona development, and buyer journey mapping to gain a deep understanding of customer behaviors and needs.
- Collaborate with product, go-to-market, sales, and marketing teams to successfully launch new capabilities and services.
- Work closely with product and sales to gather feedback and insights for continuous service and message improvement.
- Collaborate with the broader marketing organization to develop and execute marketing campaigns, content creation, and demand generation initiatives.
- Build strong relationships with key stakeholders and internal teams to ensure alignment and effective collaboration.
- Stay up to date with industry trends, competitor activities, and market dynamics to identify opportunities and risks.
- Drive customer satisfaction and loyalty through effective marketing initiatives and communication.
- Minimum 7 years of experience in product/segment marketing role, preferably in B2B information services, medical device, and/or medical technologies industry.
- Familiarity with medical device or medical technology product lifecycles, R&D, and clinical trials leading to commercialization activities.
- Strong experience and understanding of product commercialization strategy and tactics.
- Expertise in identifying trends and marketing opportunities through data.
- Proven ability to develop and execute against marketing strategies focused on lead generation and retention, with measurable and demonstrated KPIs.
- Familiarity with healthcare procurement processes, reimbursement models, and clinical decision-making.
- Excellent organizational/project management skills working with multiple groups across geographies and cultures.
- Proven ability to work independently and in teams to implement and deliver on projects and programs.
- Proven ability to build consensus and influence cross-functional teams, including product management, sales, and marketing.
- Regular business hours with some flexibility to attend global meetings virtually.
- This position can be performed hybrid near any of our US offices.
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Philadelphia, Pennsylvania, United States Clarivate Full timeJob SummaryThe Senior Product Marketing Manager is a key role in the development and execution of the go-to-market strategy for Clarivate's Life Sciences & Healthcare Medtech solutions. This position requires a strong understanding of the medical device and medical technology industries, as well as experience in product/segment marketing.Key...
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