Digital Marketing Strategist
6 days ago
Linqto is a leading investment platform that empowers accredited investors to access pre-IPO opportunities and private market investments. As a dynamic and fast-paced company, we're committed to innovation, personalization, and delivering engaging investment experiences to our community.
About the RoleWe're seeking an experienced Performance Marketing Manager to lead our global paid media campaigns across Google Ads and Paid Social platforms. You will be responsible for developing and optimizing campaigns that drive customer acquisition and revenue growth, working closely with cross-functional teams to integrate insights from organic social, SEO, and additional digital channels.
Main Responsibilities:- Campaign Strategy and Execution: Develop, implement, and manage global marketing campaigns across paid Google and paid social channels.
- Testing & Optimization: Drive A/B testing, landing page optimization, and multivariate testing to improve key performance indicators (KPIs).
- KPI Monitoring & Analysis: Track and analyze KPIs for acquisition channels to optimize campaigns and launch new initiatives based on data insights.
Requirements:
- Experience: 5+ years of experience managing paid media campaigns; agency experience is a plus.
- Expertise: Proficiency in paid media channels (e.g., paid social, display, search, shopping, discovery, retargeting).
- Technical Skills: Skilled in Google Ads, Facebook Ads, Google Analytics/GA4; familiarity with Tableau, ThoughtSpot, or other data visualization tools is a plus.
Benefits:
- A competitive salary range of $90K-$130K commensurate with experience.
- An opportunity to work in a dynamic and fast-paced startup environment.
- Professional development opportunities to enhance your skills and knowledge.
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Digital Marketing Strategist
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