VP of Marketing

1 month ago

Tukwila, Washington, United States Gesa Credit Union Full time
About the Role

We are seeking a highly skilled and experienced VP of Marketing to lead our marketing and communications efforts. As a key member of our executive leadership team, you will be responsible for developing and executing our marketing and communication strategies, enhancing our brand presence, and driving growth through innovative marketing campaigns.

Key Responsibilities
  • Lead the development of innovative marketing functions that drive strategic priorities
  • Capture our unique value proposition and market niche, and drive initiatives that promote our brand and services to current and prospective members
  • Provide visionary leadership, foster innovation and excellence, and build bridges, internally and externally, to support the achievement of our organizational strategy and objectives
  • Champion customer centricity, lead the member experience program, and collaborate effectively with other departments to integrate member insights and perception into the operational strategy
  • Engage target audiences to generate widespread awareness of all credit union products and services through a variety of creative methods and vehicles
Requirements
  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field
  • 10+ years of progressive leadership experience leading the marketing function
  • Three (3) plus years of Credit Union/Retail Banking experience
  • Thorough understanding of financial services and banking applications, especially the electronic and digital channels
  • Three to five years' experience working with Sales Force Marketing Cloud and/or Sales Force Financial Services Cloud

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