Digital Marketing Strategist

5 days ago


New York, New York, United States 12100 Collective Full time
Job Overview

12100 Collective, a leading growth marketing agency in NYC, seeks an experienced Account Director to join its team. This role will play a key part in devising and executing performance-driven marketing campaigns on social channels like Meta and TikTok.

The ideal candidate will possess excellent analytical skills, strong attention to detail, and clear communication abilities. They will collaborate with designers to drive measurable business results for clients and work closely with the CEO to manage client relationships and execute strategies.

Key Responsibilities
  • Develop and oversee cross-channel marketing strategies optimizing CAC, LTV, and ROAS
  • Work directly with the CEO to manage client relationships and aid execution across all workstreams
  • Collaborate with internal teams to craft innovative digital marketing solutions
  • Coach and develop junior staff members by providing feedback, training, and growth opportunities
Requirements
  • 7-10 years of experience in account management within an agency, including 3-5 years of supervisory experience
  • Experience in e-commerce, D2C, B2B, lead-gen, and other channels
  • Deep comfort with digital marketing channels across SEM, Paid Social, Email/SMS, SEO, and more
  • Excellent leadership, negotiation, and organizational skills
Benefits and Salary
  • Salary: $125-175k, depending on experience and qualifications
  • Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation
  • Location: Remote or Brooklyn office


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