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Physician Liaison Specialist
2 months ago
We are seeking a highly motivated and experienced Physician Liaison to join our team at US Fertility. As a key member of our national team, you will play a critical role in growing new patient volume by maintaining and enhancing current provider relationships, developing new referring provider relationships, and increasing overall brand awareness for our practice's region.
Key Responsibilities- Develop and execute a territory marketing plan to achieve goals and manage field regional budget.
- Drive annual regional competitive analysis and pricing analysis, monitoring ongoing changes in the competitive landscape.
- Work closely with RMA physicians to establish individual account strategy, target accounts, and referral goals.
- Routinely connect with OBGYNs and other referring providers through office calls, luncheons, open house events, and meetings, tailoring messaging and strategy based on RMA service differentiators, knowledge of territory, and evolving market factors.
- Organize and manage educational opportunities for referring providers and potential patients.
- Maintain up-to-date records and contact information for each provider account in Salesforce, monitoring referral volume daily and tailoring strategy and prioritizing activity based on results.
- Leverage industry partners to enhance referrals, expand reach, and grow brand awareness.
- Work with the marketing team to design and deliver region-specific provider collateral tailored to region needs.
- Deliver weekly activity reports, monthly territory and expense reports, and present referral results and trending at quarterly director/physician meetings.
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.
- BA/BS in Business, Marketing, Healthcare, Liberal Arts & Sciences.
- Minimum 2 years experience in medical/intangible service sales.
- Women's healthcare pharmaceutical sales preferred.
- Must live within geography of responsibility or within reasonable driving distance.
- Time and territory management skills, familiarity with local market and health systems.
- Strong technical skills – Microsoft Office Suite, Salesforce, Power BI. Ability to leverage data to drive field priorities.
- Self-motivated, independent worker.
- Demonstrated success in influence and negotiation skills.
- Competitive pay + bonus.
- Comprehensive training.
- Medical, dental, vision, and 401(k) matching.
- Generous paid time off and holidays.
- Tuition assistance.
- Ability to make an impact in the communities we serve.
