Events Marketing Director
3 weeks ago
Cox Communications seeks a seasoned Events Marketing Director to spearhead the development and execution of the company's event strategy, aligning with its business objectives. This role focuses on creating premium event experiences, optimizing processes for delivering events, and measuring event effectiveness and ROI.
Key Responsibilities- Develop and implement a comprehensive event and campaign strategy that drives business growth.
- Establish innovative events and marketing practices in collaboration with key stakeholders.
- Conceptualize and deliver exceptional event experiences that exceed attendee expectations.
- Partner with leadership to create a sponsorship strategy, defining objectives, identifying potential brand partners, and setting key performance indicators and measurements to meet brand goals.
- In partnership with key stakeholders, develop and document processes and best practices for capturing event leads and accelerating the sales funnel.
- Oversee all aspects of event management, from conceptualization to execution, including property selection, logistics, contracts, and budget management.
- Lead the planning and execution of large-scale events, ensuring alignment with business goals and brand identity.
- Coordinate with internal teams and external partners to ensure seamless event delivery and superior attendee experience.
- In partnership with Sales Ops and Finance, define and implement metrics to measure event success and ROI, using data to refine and improve future event strategies.
- Review and negotiate contract details, manage invoice/fee reconciliation and payment.
- Prepare event timelines and budgets, developing final budget reports detailing expenses and revenue.
- Ensure all event budgets are reconciled, with planned and actual spend aligned to budget.
- Continuously evaluate and optimize processes to streamline event planning, execution, and follow-up.
- Define and develop event management processes and strategies that enable Cox Communications to scale its events function to serve a growing base of internal sellers, external partners, customers, and prospects.
- Serve as a primary point of contact for key stakeholders, representing Cox Communications at events and fostering strong relationships with partners and clients.
- Engage with senior managers to develop customized programs and strategies for different market segments, leveraging experiential marketing to enhance brand activation.
- Provide monthly reporting on event activities and success that provides insights to key stakeholders and Marketing and Sales leadership to continually improve allocation of event spend and resources.
- Lead and mentor the events marketing team, ensuring alignment with the overall marketing strategy and business objectives.
- Provide guidance and support to team members, fostering a culture of collaboration, innovation, and continuous improvement.
- Bachelor's degree in a related discipline and 10 years' experience in a related field.
- The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years' experience in a related field; or 14 years' experience in a related field.
- 5+ years' experience in a management or leadership role.
- Proven track record of successfully leading large-scale events in the B2B technology sector.
- Strong knowledge of event management platforms and tools, including experience with both in-person and virtual events.
- Expertise in developing and tracking event ROI metrics.
- Exceptional communication skills and the ability to set and maintain clear and explicit expectations.
- Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders.
- Strong project management skills, with a process-driven approach to event planning and execution.
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. Our family of businesses, including Cox Automotive and Cox Communications, is committed to empowering employees to build a better future. We offer a range of benefits, including health care insurance, retirement planning, and paid days off. Cox is an Equal Employment Opportunity employer and welcomes applications from diverse candidates.
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