Marketing Coordinator

2 weeks ago


Chicago, Illinois, United States Middleground It Full time

Middleground is a prominent provider of managed IT solutions. We are currently seeking a Marketing Associate to play a key role in the development and implementation of marketing and promotional strategies for our organization and our clientele.

The ideal candidate will have a comprehensive understanding of the marketing landscape and be adept at analyzing market research data and consumer insights. The successful applicant should be skilled in creating spreadsheets, evaluating quantitative information, and effectively interpreting ROI and KPI metrics. The primary goal is to enhance our business objectives and those of our clients through the design of effective marketing initiatives.

Key Responsibilities:
  • Perform extensive market research to identify new opportunities
  • Gather and analyze data on consumer behavior, including website traffic and rankings
  • Produce reports detailing marketing and sales performance metrics, such as conversion rates
  • Assist in organizing promotional events
  • Collaborate with team members to create advertising materials
  • Manage social media accounts across platforms such as Facebook, Instagram, Twitter, and LinkedIn
  • Engage in SEO and SEM projects
  • Oversee the management of email marketing campaigns
  • Maintain organized records of marketing metrics and previous campaign outcomes
  • Prepare regular reports on sales forecasts
  • Monitor competitor marketing activities
Qualifications:
  • Proven experience in roles such as Marketing Associate, Marketing Assistant, or similar
  • Familiarity with digital marketing tools and strategies
  • Expertise in conducting SEO/SEM campaigns
  • Strong computer skills, including proficiency in MS Excel, web analytics, and Google Adwords
  • Excellent communication and presentation skills
  • Strong analytical abilities with a focus on results
  • BSc degree in Marketing or a related field, or equivalent practical experience

This is a full-time salaried position.

Interested candidates are encouraged to submit their cover letter, resume, and portfolio.

Serious candidates only.



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