Marketing Innovation Specialist
3 weeks ago
Tessmer Law Firm PLLC is seeking a skilled Marketing Innovation Specialist to drive business growth and expansion in San Antonio and surrounding areas.
About the RoleThis position requires a creative, initiative-taking individual with strong organizational and communication skills. The ideal candidate will be responsible for developing and implementing effective sales and marketing strategies to expand our customer base.
Key Responsibilities- Maintain and engage in a space where creative ideas and strategic thinking come together.
- Understand, identify, and pursue new business opportunities, partnerships, and market segments.
- Oversee the development and implementation of content marketing.
- Create content that drives our brand through engagement, traffic, and conversion.
- Develop and implement effective sales and marketing strategies to expand the customer base.
- Provide a balance between imaginative, innovative approaches and thoughtful, well-planned actions.
- Monitor and report on key performance indicators, sales metrics, and business development activities.
- Attend and engage in networking events.
- Attend speaking engagements on behalf of the firm.
- Track KPIs and digital trends.
- Bachelor's degree in business, marketing, or a relevant field.
- 2 years of experience in content marketing preferred (law firm experience a plus, but not required).
- Proven history of successfully driving business growth and achieving revenue targets.
- Strong strategic thinking and critical thinking skills.
- Excellent communication and interpersonal abilities.
- Ability to lead and motivate a high-performing team.
- Knowledge of industry trends and a keen understanding of market dynamics.
- Experience in SEO and inbound marketing trends.
- Confident in paid ad platforms such as Google, Facebook, and LinkedIn.
- Must be organized and have the ability to handle multiple projects at one time.
- Effective communication skills, both written and verbal.
The estimated annual salary for this position is $65,000 - $85,000, depending on experience. Benefits include 401(k) matching, bonus based on performance, competitive salary, dental insurance, health insurance, opportunity for advancement, and vision insurance.
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