Marketing and Social Media Specialist
3 weeks ago
Gates Flag & Banner Co., Inc. is a proud small business specializing in flags, banners, and flagpole services. We have a rich history and deep ties to our community, and we are passionate about the products and services we provide.
Job OverviewWe are seeking a dynamic and creative Marketing and Social Media Manager to join our team. The ideal candidate will have a strong focus on marketing or business, a robust presence on social media, and a passion for content creation.
Key Responsibilities- Develop and implement a comprehensive marketing strategy to increase brand awareness and drive traffic to our website.
- Manage and grow our social media presence across various platforms, including Facebook, Instagram, LinkedIn, and more.
- Create engaging content, including posts, videos, blogs, and newsletters, that resonates with our target audience.
- Monitor and analyze social media metrics and marketing campaign performance, adjusting strategies as needed.
- Identify best mediums to promote our brand and drive traffic to our business.
- Collaborate with the sales team to develop promotional materials and campaigns that align with business goals.
- Stay up-to-date with the latest trends in social media and digital marketing to ensure we remain competitive in the market.
- Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
- Coordinate and manage email marketing campaigns and customer outreach efforts.
- Work with graphic designers and other content creators to ensure consistent brand messaging and visual identity.
- Proven experience in managing social media accounts and creating content, preferably for a small business.
- Strong understanding of digital marketing strategies and tools, including SEO, PPC, and email marketing.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for design and storytelling.
- Ability to work independently and as part of a team.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A supportive and collaborative work environment.
- The chance to make a significant impact on a growing business.
Interested candidates should submit their resume. Cover letter should give us a brief description of their career trajectory, interests related to social media, and be willing to share their web presence.
Gates Flag & Banner Co., Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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