Paid Media Marketing Analyst

2 weeks ago

Lake Forest, United States Savvas Learning Full time

Paid Media Marketing Analyst Location: United States Req 1720 Date: Friday, June 21, 2024 Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content. Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today's classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student. We are searching for an exceptional and highly-skilled Paid Media (PPC) Marketing Analyst who is experienced in search & social paid advertising, savvy working with data, and creative in producing clickable/engaging marketing content. You will actively execute comprehensive PreK-12 search and social PPC campaigns. This opportunity requires a deep knowledge of paid search and paid social media advertising tactics as well as the ability to coordinate, research, and produce impactful marketing content for deployment across multiple platforms (Google Ads, Facebook, Instagram, YouTube, X, and LinkedIn). An important part of this role will be working closely with internal teams to help create and offer recommendations for paid search ad creation and optimization. Additionally, we will depend on you to understand how search and social media ads are a vital part of a larger, integrated digital marketing strategy that includes SEO, Analytics, and Email Marketing, and build a culture of testing and refinement. This role will report to the Manager of Social Media Search PPC Marketing, and as a collaborative team, will be an influential part of the Social Media Search PPC Marketing team. This is an exciting hybrid work opportunity. Here is what you will get to do: Search Ads Social Ads Campaign Development & Execution Help lead in the development of search and social media campaigns/projects across functional teams that deliver stated business goals. Actively engage with online communities via social networks to promote corporate messaging and increase brand awareness. Utilize media creation tools such as Photoshop, Canva, etc. to build graphical, highly engaging, shareable content. Content Creation Create from scratch highly clickable & shareable content marketing deliverables to drive follower engagement and lead generation objectives. Identify, curate, and recommend relevant 3rd party content that is actively being discussed online. Partner with key internal stakeholders & cross-functional teams to assist in a sustainable content marketing strategy. Cultivate consistent, ongoing relationships with key influencers within the education space. Search and Social Ad Analysis and Reporting Responsible for developing strategies to optimize the effectiveness and efficiencies of campaigns. Regularly reporting insights gained from social media monitoring tools. Use analytics to guide social media and digital marketing strategy. Budget management: monitor, track, re-forecast, and report on PPC spend. Digital Marketing Strategy Contribute ideas to the team and maximize business impact in a fast-paced, collaborative digital environment. Execute social media and PPC strategies that will increase brand awareness. Collaborate with our PR & Corporate Communications team to help maximize reach, engagement, and impressions. Requirements: Bachelor's Degree or equivalent work experience required. 5 - 7 years of professional experience with proven results in impacting Key Performance Indicators. Knowledge of social media management, advertising, and productivity/analytics tools. Experience with social media design tools. Deep experience with data reporting & connector tools. Understanding how social media plays a role within a larger marketing team. Minimum level of full-stack digital marketing knowledge. Ability to build strong relationships with both internal and external stakeholders. Strong interest in storytelling, business strategy, and education sector issues. Preferred: Certified in Google Ads and Meta Ads Suite. Experience as an educator or an education-focused background. Professional writing and/or copy-editing experience. LI-SN1 LI-REMOTE J-18808-Ljbffr

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