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Marketing Associate

1 month ago

Reston, Virginia, United States Potomac Fund Management, Inc. Full time

About the Role:

Potomac Fund Management, Inc. is seeking a highly skilled Marketing Associate to support our marketing initiatives. This individual will be responsible for executing our growth strategy, leading generation and nurture campaigns, and sales enablement initiatives.

The ideal candidate will have experience with marketing automation systems, specifically Hubspot, and a strong understanding of social media and email marketing. They will also possess excellent organizational, prioritization, and time management skills, as well as strong written and verbal communication skills.

Responsibilities:

  • Help execute the Potomac growth strategy, lead generation and nurture campaigns, and sales enablement initiatives
  • Partner with our Director of Marketing to deploy lifecycle marketing campaigns and email segmentations by cohort and audience
  • Serve as the primary day-to-day contact for all content execution, fielding questions, troubleshooting, clarifying strategic requirements, explaining complex ideas clearly, and managing overall expectations
  • Manage day-to-day marketing deployment, and own campaign lifecycle, ensuring deliverables are on budget and within timelines
  • Help to drive the evolution of our marketing platform and understand its integration with analytics tools, CRM, and other parts of the technology stack
  • Develop and support processes to streamline asset creation and production
  • Organize and maintain all content assets and inventory all projects post-completion
  • Estimate the resources and participants needed to achieve project goals, and delegate tasks and responsibilities to appropriate team members and vendors
  • Develop and manage marketing dashboards and reports to track key success metrics and ROI
  • Produce monthly campaign activity reports and make recommendations for future action-items on based on review of analytics

What You'll Bring:

  • Exceptional organizational, prioritization, and time management skills
  • Strong written and verbal communication skills
  • Experience with marketing automation systems (HubSpot) a must
  • Strong organic and paid social media experience as it relates to campaigns
  • Required Mac proficiency and solid working knowledge of Microsoft Office
  • Proven problem solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
  • Excellent project management and decision-making skills
  • Experience working both independently and in a team-oriented, collaborative environment

About Potomac:

Potomac Fund Management, Inc. is a pioneer in active risk-managed investing, with a strong track record of growth and success. We offer a selection of tactical investment strategies for building and preserving wealth, and are committed to helping advisors align the correct allocation for any given market condition.

What makes someone successful at Potomac:

To be successful at Potomac, we look for individuals who are not just looking to do a job, but for people who pride themselves on exceptional work. When each member of the team plays their part to the best of their ability, we all succeed. None of us are perfect, but we're looking for dependable, coachable, and team-oriented problem solvers.

Benefits:

· 401(k) & other retirement benefits

· Dental Insurance

· Flexible schedule

· Health insurance

· Health savings account option

· Paid time off

· Parental leave

· Annual Company Retreats

Work location: On-site in Bethesda, Maryland