Marketing Associate

4 weeks ago


Reston, Virginia, United States Gorton's Full time

Be part of a dynamic team at Gorton's, where you'll contribute to growing our business in a diverse consumer and retailer environment. As a Consumer Brand Marketing Associate, you'll work cross-functionally with our advertising agency, developing and implementing marketing initiatives to drive growth. Your responsibilities will include overseeing our social media strategy, shopper marketing programs, and managing our consumer budget.

Key Responsibilities

  • Develop and execute social media strategies to engage with our target audience
  • Collaborate with our agency of record to execute brand plans and grow the business
  • Manage and track our annual consumer brand marketing budget
  • Develop shopper marketing initiatives and programming across top retailers
  • Support consumer campaign planning and execution, including communications strategy, media planning, and creative development

Requirements

  • 2-5 years of experience in CPG marketing or a related field
  • Bachelor's degree in Marketing or a related field
  • Strong interpersonal skills and ability to work cross-functionally
  • Passion for social media and staying up-to-date on the latest trends
  • Exceptional organizational and project management skills
  • Exceptional written and verbal communication skills

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